Short-form content meets smart localization — and the results speak for themselves.

Expanding into new markets is more than just translating content — it's about connecting authentically with new audiences in their native language.
That’s exactly what this global media brand accomplished by partnering with globalize.me™ for their Spanish-language content strategy.

1. Challenge

Building a Global Audience Beyond English

Until early 2025, this media brand’s audience was primarily English-speaking, with a total English reach of 17 million across YouTube, Instagram, Facebook, and TikTok.

But they knew that to take their content further, they needed to localize for high-potential regions — starting with Spanish.

2. Solution

Scaling Fast with Dubbing + Short-form Video

Working with globalize.me™, the brand focused on fast, cost-effective localization of their short-form vertical content for Spanish-speaking audiences.

• Dubbing content into Spanish across platforms

• Leveraging the power of Shorts & Reels for discoverability

• Ensuring brand-safe, high-quality voice dubbing through AI-powered, human-refined workflows

3. Results

5x Audience Growth — And Still Growing

Since launching Spanish-language content:

• Their Spanish reach has already surpassed 17.2 million in 2025 YTD

• Their overall Q1 2025 reach grew over 5x year-over-year

• English content continued to grow steadily alongside Spanish

• They now plan to expand into longer-format localized content to deepen engagement
  
  

"Dubbing has had a significant impact in growing our audience!
The whole team has been super helpful." — Client Team

4. What's Next

With a solid global audience foundation built through short-form content, this media brand plans to expand into:

• Long-form dubbed videos

• Consistent multilingual publishing

• New regional markets beyond English and Spanish

Ready to grow your audience across every language?
Explore how globalize.me™ can help → View More Success Stories