Magician Nicky’s popular YouTube series, “Magic Faker,” gained a global audience after dubbing with globalize.me™—growing his international viewership from 3% to over 30% in just 2 months.

Localization isn’t just translation. It’s about creating the best viewing experience — for every audience, in every language. If you’re thinking about taking your content global, localization is the key to reaching new audiences. But good localization isn’t just about translating words — it’s about recreating the experience.

Expanding into new markets is more than just translating content — it's about connecting authentically with new audiences in their native language.That’s exactly what this global media brand accomplished by partnering with globalize.me™ for their Spanish-language content strategy.

Your audience is everywhere. Now it’s time for your content to cross language barriers. Reaching a global audience on YouTube takes more than simply translating your videos. To help international viewers easily discover and enjoy your channel, you need to prepare from the ground up — from channel settings to localization strategies.

Globalization goes beyond word-for-word translation—it's a powerful growth strategy that helps creators and brands scale globally, resonate with local audiences, and unlock new revenue streams. In this article, we explore how creative localization fuels international success.